Democracy When?
David and Amy Goodman are on Forum right now. Amy said something today that really irked me. I can’t tell if she’s intentionally being oversimplistic for propaganda purposes or if she has a fundamental blind spot in how the media functions. She said that politicians need reporters more than reporters need politicians. This is only true in the aggregate. Things don’t actually work in the aggregate. Let me explain. If you put all reporters in a bucket and all politicians in another bucket, what she said would be true. The reporters have a platform and the politicians would need to access that platform. If all of the reporters chose to act in unison, they could make or break anyone or everyone in that bucket of politicians. While it is true that often, especially if we limit our survey to the so-called mainstream media, a really large majority of the reporters end up acting in unison, it’s not because they conspired to do so at the beginning of any particular story. As is achingly true all too often with theories that evolve from the conventional left mindset of the 70s and earlier, this theory of media operation ignores individual agency. In a system where ratings and advertising dollars drive the media, individual reporters’ success or failure depends on their ability to bring in eyeballs. When you pull your media figures and your politicians out of the buckets that we put them into, individual reporters need access to individual politicians more than is the true of the reverse. Way more. I hate the neo-liberal tendency to put all things into market terminology, but I think this is a simple case of supply and demand. There are way more media figures than there are politicians. There is a scarcity of politicians relative to the abundance of reporters.
